Privacy policy

Effective Date: August 4, 2026

What Information We Collect

When you shop with Wild Love Apparel, we collect information you give us directly — your name, shipping and billing address, email, phone number, and payment details — in order to process and fulfill your order. We also automatically collect some technical information when you browse our site, including your IP address, browser type, device information, and how you interact with our pages. This helps us understand what's working on the site and what isn't, so we can make it better.

If you create an account, we store your order history and any preferences you set so you don't have to re-enter information every time you shop with us. If you sign up for marketing emails or SMS updates, we collect your contact information for that specific purpose, and only use it the way you agreed to when you signed up.

How We Use Your Information

Your information exists to make your experience with Wild Love Apparel work the way it should. We use it to process orders, calculate shipping, send order confirmations and shipping updates, respond to customer service questions, and — if you've opted in — send you updates about new arrivals, restocks, and promotions. We also use aggregated, non-identifying data to understand things like which product categories are performing well, so we know what to expand and what to retire.

We do not sell your personal information to third parties. We do work with trusted service providers — payment processors, shipping carriers, and our e-commerce platform — who need certain information to do their jobs, but they're contractually limited in how they can use it.

Payment Security

We do not store your full credit card information on our servers. All payment processing is handled through secure, PCI-compliant third-party processors integrated with our Shopify platform, including Shop Pay and PayPal. Your card details are encrypted and handled according to industry security standards.

Cookies and Tracking

Our site uses cookies to remember items in your cart, keep you logged into your account, and understand general browsing patterns across the store. You can adjust your browser settings to limit or block cookies, though some site functionality — like a saved shopping cart — may not work as smoothly if you do.

Your Rights and Choices

You can request a copy of the personal information we hold about you, ask us to correct inaccurate information, or request that we delete your account and associated data, subject to what we're legally required to retain for tax and business records. You can unsubscribe from marketing emails at any time using the link at the bottom of any email, and opt out of SMS by replying STOP to any text.

Children's Privacy

Wild Love Apparel is not directed at children, and we do not knowingly collect personal information from anyone under 13.

Changes to This Policy

As our business grows, this policy may be updated to reflect new practices or legal requirements. We'll post the revised version here with an updated effective date, and encourage you to check back periodically.

Contact Us

Questions about how we handle your information can be sent to contact@wildloveapparel.com or by calling (608) 315-2013 during business hours, Tuesday through Saturday, 10:00 AM to 5:00 PM CST.